Adwords For Fun And Profit

Re-Consider Google AdWords Content Network

admin — Sun, 05 Sep 2010 13:15:31 +0000

Getting to grips with a new content network campaign can be an uphill battle initially. It’s much more difficult to target ads accurately, leading to stats that are hard to interpret and an ROI that’s tricky to measure. Achieving anacceptable conversion rate is difficult as the network of placements is much more diffused, making the quality of clickthrough somewhat questionable at times.

On the other hand, advertisers willing to dedicate a few weeks’ worth of budget to experimentation will be thankful they persevered in the long run.

A year-long study by Google has just thrown in some convincing arguments for content network advertising. After monitoring a core of 25,000 pay-per-click accounts, analysts determined that for advertisers running both search and content, around 1 out of every 2 advertisers enjoyed a 2.6% Cost Per Acquisition (CPA) saving on the content network. If you’re a relatively small advertiser, there is more good news. Google’s 12-month study found that accounts spending an average of just $1000 per month performed better on the content network than larger spends.

To replicate these successes, be savvy about your PPC content advertising. The use of two free tools is key. TheGoogle conversion optimizer and the site exclusion tool are both weapons that should be in your advertiser arsenal. The conversion optimizer in particular is extremely useful, as it automatically optimizes bids in line withcost-per-acquisition goals. Use this in conjunction with the site exclusion tool (which weeds out sites that aren’t performing) and your budget should shape up well, even when compared directly with search campaigns.

A common complaint of those who have tried and failed to come to grips with the content network is that the budget has a habit of running away with itself. This happens when placements are not carefully selected and target audiences clearly defined. AdWords contextual targeting features allow advertisers to select the most relevant sites and page placements for the advert to be displayed.

The ever-expanding range of content network placements is a point in its favor. Among other benefits, AdWords advertisers can tap into the social media phenomenon thanks to the inclusion of popular blog sites and channels like YouTube, without the need to hire a creative team to make a tangible, professional presence a reality. A suite of multimedia advert options, including image and video, make it easy to blend in and encourage users to engage with the marketing message and brand itself.

Three pricing options make content network advertising a more attractive option still, with pay-per-click holders choosing between the familiar cost-per-click (CPC) bidding, cost-per-thousand impressions (CPM), or the conversion optimizer for cost per acquisition (CPA).

Campaign Optimization Tips

Contextual targeting happens at the ad group level. All keywords in the group must have a common theme and be closely related to the advert text. Groups should be kept small with no more than 15-20 keywords. Keywords that are closely related will result in better placements.
Unlike the search network, general keywords should be duplicated in each ad group in order to establish a common theme across the campaign. For example, if you sell lots of different types of shoes (sneakers, work boots, high heels, sandals) you may want to create small ad groups for each type of shoe sold (girls sneakers, boys sneakers, child’s sneakers, etc.) and then include the generic terms like ‘sneakers’ or ‘shoes.’
Negative keywords are an essential element of your targeting strategy. Build as many negative keywords into the campaign as possible. An extensive list will help the search engine decide where your ads should and shouldn’t display. Google says their system is becoming more and more intuitive, so if it finds a page that contains more of your negative keywords than positive, chances are your ads won’t display. This attention to detail will help create positive campaign stats.
This same eye for stats should be applied to the various reporting options. AdWords allows you to create a Performance Placement report. The wealth of data can integrate with Conversion Tracking and Google Analytics to help you delve deep into the heart of the content network. Filter reports by useful metrics such as cost or conversion to see which sites in the network are delivering the most customers.
Play around with the site and category exclusion tool and remove sites that are not delivering clients despite lots of clicks. Weeding out these costly placements will free up budget to discover better performing sites.

For Complete Info Visit New Adwords

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Best Adwords Campaign Setup Guide

admin — Sat, 04 Sep 2010 14:18:27 +0000

Google Adwords is quite frankly one of the best methods available to internet marketers, affiliate marketers, and anyone else trying to make a living online, to quickly build their business and find success. In fact if you structure your Adwords campaign carefully you can success virtually overnight. There is no vehicle for online successthat works faster than PPC marketing and that is exactly why I love it so much – I hate waiting around for results!

So how should you structure your Adwords campaign to maximized your chance for success? This is an important question to ask yourself because PPC is not easy. In fact as much as I love it I will be the first one to say that getting a handle on how to make money through this marketing method is extremely difficult. There are however some things you can do to enhance the chances for your success. First you must always track your results. Testing is the key element to having success with your Adwords campaign … if you are not testing how can you ever honestly evaluate your results?

This means that you need to be running more than 1 ad group. Ideally you should structure your ad groups around related concepts or themes so that the ads that you are running for each ad group are highly relevant to each of the keywords in that group. Another important element to having success with PPC marketing is to run one Adwords campaign for you’re the search network and a separate one for the content network. The bidding strategies, keywords that should be used, ads that should run and even the landing pages that are most effective, can be very different between these two networks. If you are running them under the same campaign the waters can get pretty muddy making it hard to pull reliable data out of your results which in turn makes optimizing your campaigns a real pain in the you know what.

For Complete Information Please Visit NEW ADWORDS

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PPC advertising: Creating Landing Pages For Google Adwords

admin — Fri, 03 Sep 2010 01:55:36 +0000

In creating a Google AdWords campaign, advertisers often spend most of their time creating their ads and researching their keywords. There is often little or no thought to where the surfer will be sent when the ad does its job and generates a click. Often advertisers send the surfer to the home page of their website, hoping the website will do the rest of the work.

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These advertisers are neglecting a very important part of their AdWords campaign: the landing page. A good landing page is just as important as a good ad, good keywords and strategic bidding. By creating an effective landing page advertisers can increase conversions, which will make their campaigns more competitive and profitable.

When creating your landing page remember to make it specific to the ad that is sending the traffic. As with everything else, the landing page must be highly targeted. If a surfer clicked an ad expecting to find gold plated doorknobs, then you better make sure the corresponding landing page has just that. There is nothing worse than having a customer who is ready to buy but can’t.

The role of your ad is to get clicks. The role of your landing page is to convert those clicks into leads or sales. Make sure you can convert the surfer within 3 clicks or less. If the surfer has to click more than 3 times to buy your product you will probably lose the sale. Ideally you want the surfer to click only twice, once on your ad, and once on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.

Remember that surfers are impatient. You need to give them what they want with as little effort as possible on their part. Therefore, it is important to always keep your original objective (conversions) in mind, as well as to refer to the specific keywords and calls to action in your ad, when creating your landing page.

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The landing page is where you will use all your copywriting skills to complete the sale. As I said before, the goal of your ad is to get the click, and the goal of your landing page is to get the sale. It is in your landing page where you have all the room you need to explain all the benefits and features of your product or service. It is important to remember that your landing page is your sales page.

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Google AdWords – 5 Killer Steps to Profit from Instantly

admin — Wed, 01 Sep 2010 09:13:43 +0000

If you have never really considered running your own home business before, you should. There is no better way to make a living than working for one’s own account. You set your own hours. You work whenever you want. You can travel and vacation whenever you want.

Therefore, here are five killer steps to profit from Google AdWords that you will not find in any e-book, and that any AdWords expert will reveal to you. Apply these to your online business and succeed fast:

1. Target profitable two tiers or residual income niche     markets.
2. Use right tools for your Google AdWords keyword research.
3. Purchase a domain name and create a landing page for     each niche product that you promote with AdWords.
4. Capture email addresses of your landing page visitors.
5. Follow up with your subscribers and profit by pre-     selling your niche products. Plus, back end sell.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ PROMOTE PROFITABLE NICHE TWO TIER OR RESIDUAL INCOME PRODUCTS AND SERVICES ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

First, the products, or services that you promote with Google AdWords must target niches where people have lots of money to spend.

Second, you can make much more money if you advertise two tier or residual income products.

Two-tier programs reward you for signing up affiliates. This way you earn commissions not only on your own sales, you earn commissions on their sales too.

A good example of residual income services are web hosting affiliate programs where you can profit from your sales lifelong!

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ USE RIGHT TOOLS FOR YOUR GOOGLE ADWORDS KEYWORDS RESEARCH ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

First, did you know that you could spy on your competitors’ keywords by using an amazing tool called GoogSpy?

http://www.googspy.com/

Just enter a domain name of your direct competitor and see on which keywords they are bidding. Just this little known secret could make your AdWords profits soar. Moreover, the best: It is FREE!

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Second, since the competition in the pay per click marketing is fierce never use only free keyword research tools like Overture’s Keyword Selector Tool.

You will miss many profitable keywords if you do so. To succeed one of the best tools that work is Click Ad Equalizer.

This software literally shows you exactly what affiliate programs you should sign up and exactly with which keywords to sell! Click Ad Equalizer does all of the work for you by finding the most profitable keywords and products in minutes and delivers the cost per click on cheaper search engines!

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ PURCHASE A DOMAIN NAME AND CREATE A LANDING PAGE ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

If you don’t have your own web site for each niche product or service that you advertise via ppc search engines, you are leaving money on the table. Read on to discover why…

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ CAPTURE EMAIL ADDRESSES OF YOUR LANDING PAGE VISITORS ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Yes, you can promote affiliate links directly with Google AdWords. However, this way you will lose many prospects that you could contact later and making money.

Imagine…

When you promote an affiliate link, you drive traffic directly to the affiliate’s web site. If a visitor doesn’t purchase the product immediately, chances are he or she will never purchase it again. Of course, the best affiliate programs place a cookie on their prospects’ browsers. In this case, you still are paid if your prospect returns to your affiliate’s site. That is why it is important to select the best affiliate program from the beginning.

If you can achieve 1% visitor to sales conversion ratio, (it means 1 sale from 100 visitors) with Google AdWords – you have a winner product!

Now, if you have a simple subscription form on your landing page and you have a great web copy encouraging your visitors to subscribe to your newsletter or an e-mail course, you will enjoy not 1% but 20 – 30% visitor to subscriber conversion ratio when driving targeted traffic to your web site with Google AdWords. Therefore, when you capture email addresses, you build a list. Moreover, as you know – the money is in the list!

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ FOLLOW UP WITH YOUR SUBSCRIBERS AND PRE-SELL YOUR PRODUCTS AND SERVICES ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

This step is where the real profit is made. Simply, create quality targeted content in your newsletter or course, and later follow up with your prospects using autoresponders.

It is said that the products and services are sold after 7 – 9 follow up messages. Besides, you can contact your subscribers anytime later as new quality products hit your targeted niche market.

Therefore, you need a simple action plan that should help you boost your Google AdWords profits. As you can see, without a web site you cannot profit as much as you could by creating a simple one-page web site.

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Oli works full time as a Market Analyst.He graduated in Management.He can help you to grow your computer consulting. For more on teaching and education, be sure to check out the website. Involved in FREE advertisement for all kind of online businesses. Everyone needs business exposure. There’s FREE advertising gift for your business. http://www.moneybizhome.com/
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Google AdWhat? Making Sense of Google Adsense

admin — Tue, 31 Aug 2010 11:29:51 +0000

Surfing the web lately, you’ve probably seen “Ads by Gooooooogle” on many of the websites that you’ve visited. Every day, more and more website owners are discovering exactly how to make money out of Google, so much so, that many web publishers are actually making a full time income just from having Google adverts on their websites. So, what exactly is Google Adsense?

You’ve noticed on many websites, those “ads by Goooooogle”, followed by a number of adverts. Well visit Google themselves and you’ll see on the right, and sometimes near the top of search result pages, “Sponsored Links”. These are like the classified adverts that you see in your daily newspaper. Companies are paying to have their advert to be featured in this space, depending on the search phrases that you are typing in to the Google search box. Rather than a fixed price though, advertisers bid against each other to have their advert featured, with the highest bidder, getting the number 1 slot. This program is called “Google Adwords”.

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While that proved a great success, the advertisers were limited to have their adverts only seen on Google. Then Google came up with the idea of paying website owners a percentage of the fee they get paid by the advertisers, for featuring the adverts on their own sites. This became the “Google AdSense” program.

Free to join, this program has become a popular way of adding a new income stream, but more than that, some website publishers started to build websites specifically for this Google program. Working out which adverts the advertisers were paying most for (so the percentage commissions are the highest), website publishers are building sites specifically targeting these high paying advert commissions – earning a living from sending people away from their sites!

As I say, the program is free to join, with an application to fill out, but Google must approve you before you can get started. The good news is that once you have been approved for your first website, you don’t need to apply again for any additional websites.

But before applying, you need to have a website which needs to be complete. The site must also contain what Google considers valuable content. This is the first step to making those profits. But before you think about designing your website, it is vitally important to choose a popular topic, with preferably high paying commissions – after all, you won’t profit from anything without any website visitors, no matter how good your site looks!

There are various tools on the web that you can use to check the popularity of keywords:

www.wordtracker.com has a valuable free report that you can download, as well as a free trial of their keyword monitoring service.

Overture.com is a company that competes with Google for placing adverts, and has a keyword research tool that also gives you the number of searches each term has had over the last month. You can find their tool here: http://inventory.overture.com/d/searchinventory/suggestion/

Google also has a keyword research tool for their advertisers here: https://adwords.google.com/select/main?cmd=KeywordSandbox

Once you have identified your topic, and you know the keywords that you will target throughout the content on your website, you are ready to build your site.

The design can be straightforward – in fact, do NOT go for some overly complex site design. You want your pages to appear fast; with the visitor seeing your content and those all important Google Adsense adverts.

You also want to make sure that you have optimized your pages for the search terms you have identified. One way, is to use already published articles (on the topic in question) with reprint rights, but add an introduction, which uses the keywords/keyword phrases in explaining to the reader what the article is about.

For example, for this very article, if you were targeting the keyword phrases “Google Adsense” and “Website Publishers” you could have written:

Many web publishers are discovering the profits to be made using Google Adsense.

Vic Carrara of onlyforprofit.com gives an introduction to what Google Adsense is, and how website publishers can build income from sending people away from their websites.

- And, for emphasis, put the first line in H1 tags, with the second in H2 tags –

When your site is complete with a good range of articles on your chosen topic, it’s time to apply for a Google AdSense account. You can find the application form at http://www.google.com/services/adsense_tour/

It should only take a few days for Google to approve (or reject) your website. If, unfortunately you are rejected, simply follow Google’s advice and make the necessary changes to your site, then apply again. Reading through the information on Google’s AdSense website will help you to avoid mistakes that may get you rejected. Once approved, you will want to have a good look round all the facilities you have available, and customize your Google AdSense ads to fit in with your own website’s style and feel.

Once that is done, you can start to put Google AdSense search boxes on every page of your website, but make sure that you’ve read the terms and conditions at Google first. For instance, if you have a thank you page that visitors arrive at after signing up for a newsletter, Google AdSense ads are not to be used on that page!

You are allowed to have two ad units on each page, as well as a Google Search Box. Make use of this, using perhaps a skyscraper on either the left or right hand side of the page. Google AdSense profits experts agree that the right hand side of the page gets the most clicks. Put an additional ad unit either at the top or the bottom of each page, using the rectangle ad units.

Sidebar: There are various forums on the internet that focus on the techniques of using Google Adsense profitably. Here are a few of the more popular ones: http://www.webmasterworld.com/forum89/ http://forums.searchenginewatch.com/forumdisplay.php?f=30 http://forums.digitalpoint.com/forumdisplay.php?f=27

Put the ads on every page that you can on your website. This includes adding the Google AdSense ads to your blogs and your forums. It may take up to twenty four hours for relevant ads to start appearing on your website pages. Until then, you will probably have a public service notice.

Once your ads appear, make sure that they are relevant to the content on your pages. If they aren’t, make changes to the pages. You might need to change the names of the HTML files, using your keywords. Adjust the keywords in your Meta tags, as well as the keywords and keyword density throughout the page content. Change the text in the title tag, and/or change t=the text of your H1 and H2 headings. Upload the new pages, and see if the ads that are appearing are more relevant. Keep working at it until they are – this is important if you want to maximize your revenue.

Sounds like hard work? Well yes, it is while you’re learning. But once you’ve got the hang of it, realize that you’re creating ‘hands free’ income.

Once your site is as good as it can be, and the ads that are appearing are relevant, it is time to start marketing the website. This can include a variety of current popular methods such as: pay-per-click advertising, forum marketing, article marketing, distributing newsletters to your opt-in list, participating in newsgroups and email discussion lists, using a signature file … and so on. The more traffic you can get to your site, the more clicks you will get on your Google AdSense ads.

Then what? Keep updating your website, keep marketing the site, and you will soon see Google AdSense Profits. As you learn, and as you develop an understanding on how it’s all done, you’ll probably want to create a number of sites on different topics to realize even more Google AdSense profits!

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